Sales Partners

Strategic Marketing Ventures, Inc. d/b/a MarketCrusade.com offers an opportunity for sales and marketing professionals to build their own business.

The Market

There are over 500,000 businesses in the US that are in need of marketing automation. Sales organization needs MarketCrusade.com lead generation software and agency services.

MarketCrusade.com Vision and Purpose

Our vision and purpose is to improve the quantity, quality and velocity of lead generation to sales, enhance marketing efficiencies through automation and establish measurement of marketing campaigns to document return on investment. As a result of achieving these objectives, marketing will improve its’ contribution to top line revenue growth.

• An integrated global marketing approach that supports multi-channel campaigns, workflow automation, website contact profiling, micro sites, targeted personal communications, lead nurturing, scoring, routing, forms management, events and surveys and the integration of marketing and sales business processes, all from a common marketing database.
• Measurement of campaign execution to ensure that management can assess performance of marketing campaigns and be able to quantify value. The reporting solution should provide integrated web and campaign analytics to better assess performance. ROI of campaigns will be measured via reports from closed opportunities in CRM combined with campaign data in our application.
• Establish a closed loop business process with sales using a bi-directional interface with Salesforce.com and other CRM’s. The interface must be able to synchronize automatically not only contact information but implicit behavior data. The integration should provide sales real-time visibility into the development of qualified leads from marketing generated campaigns.
• Increase marketing productivity and effectiveness through automation of campaigns using robust workflow logic. Automation will insure consistency in campaigns, eliminate errors in execution and allow marketing to increase the number of campaigns without increasing departmental resources. It is desirable to utilize a single solution to handle email, direct mail, landing pages, forms, webinars, tradeshows, and surveys.
• Integrate multiple data sources into a common marketing database that has high quality. Customers intend to bring together separate databases in order to simplify the generation of targeted valid marketing lists. Insuring that the data remains clean is a high priority requiring robust data scrubbing, rules validation and de-duping techniques integrated with the solution.

Are you ready to become a Market Crusade Sales Partner?

• Step 1: Read the Agreement
• Step 2: Click the Buy Now button
• Step 3: Enter all necessary information and confirm.

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